"It is an immutable law in business that words are words, explanations are explanations, promises are promises-but only performance is reality"


Harold S. Geneen


In order for VBS to work on our clients needs, we request some basic information:

  • Preferred date and location of your meeting/event

  • How many delegates/guests are  attending

  • Accommodation requirements (if applicable)

  • Purpose and objectives of the meeting

  • Meeting room layout and any additional requirements

  • Budget and decision making process

We work with our suppliers to check availability and rates, space can be held on a provisional basis and site visits scheduled where required.

Additional elements to our services include:

  •  Rate negotiation

  •  Upgrades and adding value

  •  Minimum numbers review

  •  Cancellation terms review

  •  Event services support or recommendations

We do not charge our clients a fee for our services.  As a Hotel Booking Agent our suppliers meet with us, host familiarisation visits and attend industry events with the objective to confirm our clients meetings/events at their venues.  Once our clients invoice has been settled, we then invoice the supplier our venue finding fee.


With years of experience, our staff has the capabilities and expertise to take your business to the next level. At VBS we combine our insights and skills to transform your processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their business, our services include:

  • Vision & Targets - Does your business have a vision and ethos; when was this last reviewed?

  • Market place & competition - Mystery shopping, a review of the competition and gap analysis are areas of focus as well as your business' segmentation performance.

  • Reactive & proactive selling - A full appraisal of current practises, we then focus on areas such as; the customer journey, proposal writing, prospect show-rounds, HBA management and business development.


We can then review or create a sales plan which targets and increase in market share and conversion.


Coaching an individual we focus in on concrete issues, such as managing more effectively, speaking more articulately, and learning how to think strategically. Sometimes this only requires a few sessions with the idea of making a quick impact on the individual’s performance through enhancing their current skills and acquiring new ones.

Mentoring is relationship oriented. It seeks to provide a safe environment where the mentee shares whatever issues affect his or her professional and personal success. Mentoring an individual has more of a longer term plan. We require time with the individual to build a climate of trust that creates an environment in which the mentee can feel secure in sharing the real issues that impact his or her success. We focus on developing the individual not only for the current job, but also for the future.

When to consider coaching:

  • When a company is seeking to develop its employees in specific competencies using performance management tools and involving the immediate manager

  • When a company has a number of talented employees who are not meeting expectations

  • When a company is introducing a new system or program

  • When a company has a small group of individuals (5-8) in need of increased competency in specific areas

  • When a leader or executive needs assistance in acquiring a new skill as an additional responsibility


When to consider mentoring:

  • When a company is seeking to develop its leaders or talent pool as part of succession planning

  • When a company seeks to develop its diverse employees to remove barriers that hinder their success

  • When a company seeks to more completely develop its employees in ways that are additional to the acquisition of specific skills/competencies

  • When a company wants to create a workforce that balances the professional and the personal


“You want results?  Train harder….”

“A lot of sales training does not work”

All too often there is an implementation gap between the classroom and real life. This often happens if the training received is in a generic format with multiple businesses in attendance.

At VBS we work with you to understand your business objectives and opportunities and create bespoke training programmes from conception to evaluation. We like to train your team with real situations, so it is not time out! People leave knowing exactly what they have to do and how to do it, and make use of all the work they did during the training session.

  • Sales Foundation

  • Sales Management

  • Sales Leadership


Having worked in two of the biggest health club brands in the UK and overseas in the South East Asia market we can offer a wealth of knowledge, leadership and guidance within membership sales.

Working on a group level or with an individual site meet with the team, spend time on site and see the operation.  Alongside understanding the overall business objectives we can then complete a full business analysis. The areas of main focus usually cover:

  • Team performance analysis, review of skill set, output and suitability

  • Competitor research, perception within the market including feeder areas and demographics

  • Effectiveness of current marketing campaigns and execution

  • Review of pricing strategy in relation to profit and loss

  • Retention and member get member strategy

  • Sales conversions at each step

  • Sales Leadership and effective direction

  • Bespoke sales training from foundation to senior sales leadership


Regardless of your current business trends here at VBS we are confident we can make instant impact and increase profitability.


Whether you require support at trade shows, new client or supplier introductions; VBS can make the difference:

  • Business development - supporting with your proactive sales plan and activity

  • Project management - leading or supporting your team on specific strategic projects

  • Strategy implementation - from inception to evaluation, we can initiate, coach or mentor

  • Telemarketing - an extension of your team we can support with speicfic challenges

  • Recruitment - with our experience we can support with recruitment process; interview & selection, assistance with job descriptions and specifications

Within the past 43 years we've met and worked with some great companies and amazing people.  Within our network we work with specialists in order to ensure your organisation can move forward and build for the future in today’s rapidly evolving environment; making bold changes and insightful decisions.